Since 2002, I’ve been reviewing wine subscription services here at WineClubs.net, and I’m always interested when beloved entertainment brands partner with wine specialists to create themed club experiences.
The Hallmark Channel Wine Club, launched in 2020 as a collaboration between Hallmark Channel and Wines That Rock, brings the network’s feel-good charm to your wine glass.
Sing up now at https://hallmarkchannelwines.com/
About the Hallmark Channel Wine Club
The Hallmark Channel Wine Club is a relatively new entry to the wine subscription market, having launched in 2020. It’s a partnership between the Hallmark Channel—known for heartwarming movies and family-friendly programming—and Wines That Rock, a company specializing in entertainment-branded wines.
The club’s mission is straightforward: help people celebrate life’s special moments, big and small, by providing delicious wines at great value. The wines are crafted specifically for Hallmark fans, with an extensive catalog of varietals that encapsulates favorite seasons and occasions.
Whether you prefer red, white, rosé, or sparkling wines, the club offers options designed to pair with the cozy, celebratory moments that Hallmark Channel programming embodies—from holiday gatherings to quiet evenings with family and friends.
Membership Tiers and Pricing
The Hallmark Channel Wine Club offers four distinct membership tiers, allowing you to choose based on your consumption level and budget:
Bronze Tier
2 bottles per shipment
Plus $25 flat rate shipping
10% discount on all future orders
Silver Tier
3 bottles per shipment
Plus $25 flat rate shipping
10% discount on all future orders
Gold Tier
6 bottles per shipment
Plus $20 flat rate shipping
10% discount on all future orders
Platinum Tier
12 bottles per shipment
Shipping included
10% discount on all future orders
The tiered structure incentivizes larger orders with reduced or eliminated shipping costs. The Platinum tier offers the best value with free shipping on 12-bottle shipments, while Bronze and Silver members pay $25 flat rate shipping regardless of bottle count.
How the Club Works
The Hallmark Channel Wine Club operates with impressive flexibility:
Order online – Skip the store and order conveniently from home
Choose your frequency – Select shipments every 30, 60, or 90 days based on your consumption rate
Customize freely – Skip, pause, or cancel anytime without penalties or hidden fees
Automatic billing – Your credit card is charged 5-7 business days before shipment
Volume discounts – Orders of 12 bottles or more include free shipping
Members receive email notifications when their credit card is processed and again when shipments ship with tracking information. The wine ships via FedEx Ground from the California warehouse, taking 3-5 business days for West Coast addresses and 5-7 business days for East Coast locations.
Member Benefits
10% ongoing discount – All wine club members receive 10% off all wines purchased outside their club shipments, combinable with any sales offered
Welcome bonus – New members receive a one-time download code for one month free of Hallmark Movies Now (delivered within 10 business days of order processing)
Exclusive sneak peeks – Members get early access to new wine releases and special offerings
Quarterly Reserve wines – Each quarterly shipment includes one newly released Reserve wine
Flexible customization – Adjust bottle quantities, skip shipments, or pause membership at any time
100% satisfaction – If a bottle arrives damaged or corked, they’ll rectify the problem immediately
What I Appreciate
True flexibility – No minimum commitment, cancel anytime, skip or pause shipments without penalty
Multiple tier options – Four tiers accommodate different consumption levels and budgets
Frequency control – Choose monthly, bi-monthly, or quarterly deliveries
Customizable shipments – Adjust wine preferences, bottle quantities, and varietals to your liking
Volume incentives – Larger orders earn reduced or free shipping
Member discount – 10% off all additional purchases, combinable with sales
Easy account management – Online portal allows you to manage all aspects of your membership
Gift-friendly – Wine club memberships make perfect gifts for Hallmark fans
Brand connection – For Hallmark Channel fans, the themed wines add extra meaning to celebrations
Extensive variety – Red, white, rosé, and sparkling options covering all seasons and occasions
No surprises – Email notifications before each shipment detail what wines you’ll receive
The Limitations
Shipping costs – Bronze and Silver tiers pay $25 flat rate shipping, which can significantly increase per-bottle costs for smaller orders
Shipping restrictions – Currently cannot ship to Arkansas, Delaware, Mississippi, Oklahoma, Utah, Rhode Island, and certain wines cannot ship to Colorado, Missouri, Michigan, or Texas
No international shipping – Only available to addresses within approved U.S. states
Adult signature required – Someone 21+ must be home to sign for delivery (FedEx makes three attempts before returning)
No express shipping – All shipments go FedEx Ground; express delivery is not available
No winery pickup – All orders must be shipped; pickup is not an option
P.O. Box restrictions – Cannot ship to P.O. boxes due to signature requirements
Return shipping charges – If shipment is returned to winery after three delivery attempts, you’re charged both return shipping and reshipping costs
Address change fees – Changing shipping address after order processing incurs a $20 rerouting fee
Limited brand history – Launched in 2020, so less track record than established clubs
Shipping Considerations
The club is transparent about why wine shipping costs are high: heavy boxes, wine compliance fees, signature requirements, and specialized packaging all contribute to expenses. They’ve negotiated reduced flat rates for members:
Bronze tier: $25 flat rate
Silver tier: $25 flat rate
Gold tier: $20 flat rate
Platinum tier: Free shipping
For Bronze members receiving just 2 bottles, the $25 shipping adds $12.50 per bottle to the cost. Silver members with 3 bottles add $8.33 per bottle. Gold members with 6 bottles add $3.33 per bottle. Platinum members with 12 bottles get the best value with shipping included.
Weather delays may occur during extreme conditions to protect your order. Shipments take 3-7 business days depending on your location relative to the California warehouse.
Account Management
The club emphasizes easy online account management through their website. Members can log in to:
Update billing or shipping information
Change wine preferences and bottle quantities
Skip, pause, or hold shipments
View order history (once orders are processed)
Change membership tiers
Cancel membership
Reset forgotten passwords
For issues requiring personal assistance, members can email Rosie, the Wine Club Manager, at customerservice@hallmarkchannelwines.com. The club notes that customer service doesn’t have access to passwords for security reasons, so password resets must be done through the website.
Gifting Options
The Hallmark Channel Wine Club makes gifting straightforward. To give a wine club membership:
Create a new account
Enter your billing information in the “Bill To” section
Enter the recipient’s shipping information in the “Ship To” section
Add an optional gift message during checkout
This makes the club an ideal gift for Hallmark Channel fans who enjoy wine, allowing them to celebrate special moments with wines crafted specifically for that purpose.
Who This Club Is For
The Hallmark Channel Wine Club is perfect for:
Hallmark Channel fans – If you love Hallmark movies and programming, wines crafted specifically for that audience add extra meaning to your viewing experience
Celebration-focused wine drinkers – The club’s emphasis on marking life’s special moments aligns with those who use wine to celebrate
Convenience seekers – Online ordering with home delivery eliminates wine shopping trips
Flexibility prioritizers – The no-commitment, skip-anytime model suits those who want control without obligation
Gift givers – Easy gifting options make this ideal for birthdays, holidays, or special occasions for Hallmark fans
Variety explorers – The extensive catalog covering red, white, rosé, and sparkling wines across seasons and occasions offers exploration opportunities
Value Analysis
Value depends heavily on which tier you choose. The Platinum tier offers the best per-bottle value with free shipping on 12 bottles. The Bronze tier, while accessible for lower consumption, adds significant per-bottle cost due to the $25 shipping on just 2 bottles.
The 10% member discount on all additional purchases, combinable with sales, provides ongoing value beyond your club shipments. For Hallmark Channel fans who purchase wines throughout the year, this discount can add up to meaningful savings.
The inclusion of a one-month free Hallmark Movies Now subscription adds approximately $6 in value to your welcome shipment, though this is a one-time benefit rather than ongoing value.
Compared to retail wine shopping, the convenience of home delivery and curated selections saves time and discovery effort, though you’ll need to factor in the shipping costs when calculating total value.
Final Assessment
The Hallmark Channel Wine Club succeeds in bringing the network’s feel-good brand identity to the wine subscription space. The emphasis on celebrating life’s special moments—whether big holidays or quiet evenings with loved ones—aligns perfectly with what Hallmark Channel represents.
The club’s greatest strength is its flexibility. No minimum commitment, cancel anytime, skip or pause without penalty, and customize your shipments freely—this removes the risk and obligation that can make wine clubs feel like unwanted commitments. You’re truly in control of your membership.
The four-tier structure accommodates different needs, though the shipping costs significantly impact value for smaller tiers. If you’re considering Bronze or Silver, calculate the total per-bottle cost including shipping to ensure it meets your value expectations. The Platinum tier offers the best overall value with free shipping on 12 bottles.
For Hallmark Channel fans specifically, the themed wines and connection to favorite programming add intangible value beyond just the wine itself. Enjoying a glass while watching a Hallmark movie creates a more immersive brand experience.
The partnership with Wines That Rock brings entertainment branding expertise, though with the club’s 2020 launch, there’s less long-term track record compared to clubs that have operated for decades. The extensive catalog developed since launch suggests commitment to variety and seasonal relevance.
For California natives like myself who’ve relocated to North Carolina, wine clubs provide convenient access to diverse selections. The Hallmark Channel Wine Club’s nationwide shipping (to approved states) and flexible management make it accessible regardless of location.
If you’re a Hallmark Channel fan who enjoys wine, values flexibility, and wants to celebrate life’s moments with wines crafted specifically for that purpose, the Hallmark Channel Wine Club deserves consideration. Just carefully evaluate which tier provides the best value for your consumption level, factoring in those shipping costs.
Full transparency: this review may contains affiliate links for wine club recommendations, meaning I earn a small commission if you purchase through them. However, my opinions are always honest and based on thorough research and available information.